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Maker file

Jellycat Stuffed Animals

The Bashful line defined what a modern soft toy feels like. Retired designs are actively collected.

Founded
1999
Base
London, UK
Price
Premium

The story, briefly

Jellycat launched in London in 1999 and built its reputation on one thing: fabric. The Bashful range — long-eared, floppy, unusually soft — became the reference point for premium soft toys and is what most people picture when they hear the brand name.

The catalogue rotates deliberately. Designs are retired regularly, which creates a secondary collector market for discontinued characters and makes "which one is this and is it still made" a common question.

Product lines

What the range is organised around.

01

Bashful Bunny

The flagship: long floppy ears, multiple colourways, sizes from Tiny to Really Big.

02

Amuseable

Anthropomorphised objects and food with stitched smiles and little legs.

03

Layla Ladybird

Small insect character line; a frequently searched individual design.

04

Bartholomew Bear

Classic bear line with a more traditional silhouette.

05

Odell Octopus / sea range

Ocean characters with the same soft-pile fabric.

Animals in this range

Entries where this maker is one of the ones worth considering.

All animals
NO. 004

Bunny

bunny stuffed animalNO. 001

Bear

bear stuffed animalNO. 005

Cat

cat stuffed animalNO. 006

Dog

dog stuffed animalNO. 011

Elephant

elephant stuffed animalNO. 019

Sloth

sloth stuffed animalNO. 017

Otter

otter stuffed animalNO. 018

Penguin

penguin stuffed animalNO. 003

Highland Cow

highland cow stuffed animalNO. 028

Lamb

lamb stuffed animalNO. 025

Frog

frog stuffed animalNO. 024

Axolotl

axolotl stuffed animal

Characters in this range

All characters
LabubuHello KittyWinnie the PoohPusheen

Where to buy

  • Department stores and independent gift shops carry the core Bashful range year round.
  • Official brand stockists are the only reliable route for current-season designs.
  • Retired designs surface on resale marketplaces — check the tush tag against the design name before paying a premium.

Jellycat questions

Why are Jellycat plush more expensive?

Fabric and construction. The signature pile is denser and softer than mass-market plush, and the sizing runs larger than the price tier suggests.

What is the Bashful Bunny?

The brand's flagship design: a floppy long-eared rabbit in multiple colours and sizes, from a few inches up to over three feet.

Are Jellycat designs discontinued?

Regularly. The catalogue rotates by season, and retired characters develop a resale market.

Can Jellycat plush be washed?

The brand advises surface washing. In practice a cold hand wash and full air dry works, but heat will permanently flatten the pile.

Jellycat is a trademark of its owner. This page is independent editorial reference and is not affiliated with, sponsored by or endorsed by the brand.