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Little Stuffed AnimalsLittle Stuffed Animals

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Privacy Policy

What this site collects, what Google AdSense and Google Analytics do with cookies, how to opt out of personalised advertising, and where the information in the guide comes from.

Last updated February 1, 2026

The short version

Little Stuffed Animals is a reference site. You can read the entire guide without giving us your name, creating an account, or telling us anything about yourself.

We do not sell your personal information. We do run advertising through Google AdSense and measure traffic with Google Analytics, and both of those set cookies in your browser. The sections below explain exactly what that means and how to turn the personalised part off.

Questions, or want to know what we hold about you? Email [email protected].

Information we collect

We collect very little directly. What exists falls into three buckets:

  • Information you send us voluntarily — if you email us, we have your email address and whatever you wrote. We keep it long enough to deal with your message and to maintain a record of corrections made to the guide.
  • Automatically collected technical data — like most websites, our hosting provider logs standard request information such as IP address, browser type, referring page and timestamps. This is used for security, abuse prevention and diagnosing errors.
  • Analytics and advertising data — collected via cookies and similar technologies by Google Analytics and Google AdSense, described in detail below. This is aggregate and behavioural data about how pages are used, not information you have typed in.

Advertising: Google AdSense

This site displays advertising served through Google AdSense in order to keep the guide free to read.

Google, as a third-party vendor, uses cookies to serve ads on this site. In particular, Google uses advertising cookies (including the DoubleClick DART cookie) to serve ads based on your prior visits to this website and other websites across the internet. This means the ads you see here may be personalised according to your browsing history, inferred interests, and approximate location.

Third-party vendors and ad networks other than Google may also serve ads on this site and may likewise use cookies to measure and personalise advertising. We do not control these third-party cookies, and this policy does not cover the privacy practices of those advertisers.

To be explicit about what we do not do: we do not pass your email address or any information you send us to advertisers, and we do not use advertising data to build our own profile of you.

How to opt out of personalised advertising

You are not stuck with personalised ads. You have several independent options, and using any of them does not stop you from reading the site — you will simply see less relevant, non-personalised ads instead:

  • Turn off ad personalisation with Google directly at google.com/settings/ads — this applies across Google services and any site where Google serves your ads.
  • Opt out of personalised advertising from many vendors at once through the industry pages at aboutads.info/choices (Digital Advertising Alliance) or youronlinechoices.eu if you are in Europe.
  • Opt out of Google Analytics specifically by installing the official Google Analytics Opt-out Browser Add-on from tools.google.com/dlpage/gaoptout.
  • Block or delete cookies in your browser settings. Every major browser lets you block third-party cookies entirely or clear existing ones, and most offer a private browsing mode that discards them when you close the window.
  • Where required by law, a consent banner will ask permission before non-essential advertising and analytics cookies are set, and you can decline or change your choice at any time.

Analytics

We use Google Analytics to understand which pages people find useful — which animals get looked up, whether the size and weight tools actually get used, and where readers give up. This genuinely shapes what we write next.

Google Analytics sets cookies to distinguish returning visitors and to measure sessions. We have no interest in identifying individuals, and we do not attempt to link analytics data to any person. Google processes this data as described in its own privacy policy at policies.google.com/privacy.

Where our content comes from

Because this is a reference site, it is worth being just as clear about the origin of our data as about yours.

Every size, fill weight, price range and care instruction in the guide is compiled by hand from published manufacturer documentation and size charts, publicly listed retailer product information, published consumer product safety and paediatric sleep guidance for the weighted-plush recommendations, and our own hands-on measuring, washing and repair testing.

We do not scrape and automatically republish other websites, and we do not copy other guides. Where sources disagree — which is common in plush manufacturing, since the same character is often made by different licensees in different regions — we publish a range rather than inventing precision we do not have.

All brand names, character names and trademarks belong to their respective owners and are used for identification and reference purposes only. This site is independent and is not affiliated with, endorsed by, or sponsored by any manufacturer or rights holder mentioned in the guide. If you hold rights to material here and believe it has been used improperly, email [email protected] and we will review it promptly.

The guide is informational. The care, cleaning, repair and weighted-plush guidance reflects careful research, but it is not professional medical, safety or conservation advice — see the Terms of Service for the full disclaimer.

Children

Plush toys are obviously of interest to children, but this site is written for the adults buying, cleaning and repairing them. It is not directed at children under 13, and we do not knowingly collect personal information from children under 13.

If you believe a child has sent us personal information, email [email protected] and we will delete it.

Your rights

Depending on where you live — particularly in the EEA, the UK, or California — you may have the right to request access to the personal information we hold about you, ask for it to be corrected or deleted, object to certain processing, or opt out of the "sale" or "sharing" of personal information as those terms are defined in your local law.

We do not sell personal information. To exercise any other right, email [email protected] and we will respond within the time frame your local law requires. Since we hold so little to begin with, in most cases the honest answer is that we have nothing on file beyond an email thread, if that.

Data retention and security

Email correspondence is kept for as long as it is useful for handling your request and maintaining a record of corrections to the guide. Server logs are retained for a short period for security and diagnostics. Analytics and advertising data are retained according to Google’s own retention settings and policies.

We take reasonable technical measures to protect the site and the little data we hold, but no website can promise perfect security, and we will not pretend otherwise.

Changes to this policy

If we change how the site handles data — a new analytics tool, a different ad partner, or the addition of accounts for community submissions — we will update this page and revise the date shown above. Material changes will be noted prominently rather than slipped in quietly.

Questions about anything on this page can go to [email protected].