像Tik Tok这样的视频网站是怎么做出来的?
题主想问的是抖音视频是怎么做出来的。
1。我用电脑软件camtasiastudio截取想要的部分,剪掉不需要的部分。
2。用PPT,设计一个垂直模板,加上一些文字和图片,做一个视频背景。
3。用手机APPcutecut将设计好的背景图像与视频合成,输出视频。以上是抖音视频的制作方法。
怎么做视频短片?
第一步:制作视频短片肯定要用到软件,在这里我用360搜索一下“爱剪辑”并进入官网进行下载,下面就要用他来教你如何制作视频短片(如下图):
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第二步:点击主界面“添加视频”,将视频导入爱剪辑,通过点击主界面的“剪刀”图标(快捷键Ctrl+Q),快速截取想要的视频片段(如下图):
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第三步:在选择截取画面时,可以用键盘快捷操作,空格键为暂停,上下方向键为逐帧,左右方向键为五秒微调;或者是启用时间进度条下的时间轴(快捷键Ctrl+E),同样可以精确踩点。画面剪辑完毕后,视个人需要,可在“已添加片段”列表,对片段进行复制、删除、调整顺序等操作。(如下图):
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第四步:在制作视频短片的时候,适当配上一首背景音乐或其他音效,可以让视频效果更赞。切换到“音频”面板,点击“添加音频”,就可以快速添加背景音乐或音效了(如下图):
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第五步:如果是要恶搞配音,在“视频”面板中对视频片段消除原片声音,并用手机录好配音,再导入爱剪辑就可以了(如下图):
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第六步:在“字幕特效”面板,选定添加字幕的画面后,双击视频预览框即可添加字幕。当然,如果需要的话,还可以添加雷击爆破、火星四溅、黑客帝国等各种炫酷字幕特效(如下图):
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第七步:在“画面风格”面板中,用“美化”栏目下的“磨皮”和“美白”功能,让视频中的人物看起来高颜值。除此之外,还有电影胶片、一键电影专业调色等功能,还能搭配使用,结合程度拉杆调出更多更有范儿的视频色调(如下图):
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第八步:在“叠加素材”面板的“加贴图”栏目中,可以给视频添加各种各样的恶搞贴图,让视频更加欢乐逗趣(如下图):
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第九步:剪辑完成之后,点击“导出视频”,在“导出设置”对话框中可选择导出720P或以上分辨率,并把比特率调到3500Kbps以上,静候片刻,一部视频短片就制作完毕了。这个时候你就可以将自己制作的视频短片上传到各个视频网站和社交平台,就有可能变成网红哦(如下图):
短视频制作教程?
短视频是一种互联网内容传播方式,一般是指在互联网新媒体上传播的时长在30分钟以内的视频。随着移动终端普及和移动通信技术的发展,短平快的大流量传播内容逐渐获得各大平台、粉丝和资本的青睐。
流程
短视频的制作流程分为前期筹备(包括但不限于选题、拍摄脚本、设备等)、拍摄、剪辑这三个主要的大流程。
选题
短视频制作流程第一步为选题,选一个擅长的题材进行拍摄。
短视频的选题内容要坚持以粉丝需求为前提,不能脱离粉丝,想要有好的播放量,就应该首先考虑到用户粉丝的喜好和痛点需求。就要求我们的选题内容要输出有价值,输出的内容有解决粉丝的痛点才能达到裂变传播的效果。选题内容要和定位有关联有匹配,以提升专业领域的影响力,更有利于塑造IP,打造优质账号,提高粉丝粘性。
幽默喜剧类
幽默喜剧类的受众比较广,只要不涉及敏感的内容,就将拥有众多移动端、PC端的观众。
“吐槽”类短视频是非常受观众喜欢的一种形式,就是要对他人的话语或是某个事件中的薄弱点进行言语上比较犀利的“吐槽”。此类视频一般针对当前热点问题来进行“吐槽”。这里要注意把控好吐槽的尺度:一方面不能太客气,以免吐槽不痛不痒没有效果;另一方面不能一味说狠话,且不能失去幽默感,避免对一些无关痛痒的内容进行吐槽。
作为内容创作者,虽然是“吐槽”,也一定要坚持正能量,更不能触犯国家法律。
生活技巧类
生活技巧类和幽默喜剧类一样有着不小的受众,短短几分钟就能学会一个可以使生活变得便捷的小窍门是广大用户所乐见的。生活技巧类短视频的基本诉求是“实用”,在策划这类短视频时要注意以下几点。
通俗易懂
这类短视频具有一个特点,即将困难的事变简单。短视频内容一定要通俗易懂,具体体现在用词通俗和步骤详细上。甚至在一些关键的地方要放慢节奏。
实用性强
生活技巧类短视频的取材一定要贴近生活,并且能为用户带来生活上的便利。所以一定要收集、整理、分析数据,此类短视频的实用性是非常重要的。
讲解有趣
一般来说,生活技巧类短视频比较枯燥,为了能更好地吸引用户的兴趣,在讲解方式上可以采用夸张的手法表现操作失误所带来的后果。
时尚美妆类
每个人对时尚的理解不同,要进行大量的前期调研,要对服装饰品的流行元素和常见的品牌有一定的了解。而对于个人穿搭类短视频就会简单很多,只要将自己的穿搭经验分享给用户即可。这些用户选择观看该类短视频就是为了从中学习一些技巧来让自己变美,所以在策划这类短视频时不要有实用的技巧,还要紧跟时尚潮流。
技巧类的美妆视频最受化妆初学者或是想要提高自己化妆技巧的用户的欢迎。
这类短视频在内容制作上要着重展示每一步化妆技巧,对同类美妆产品进行试用和评测,给予对美妆产品了解较少的或是在商品上犹豫不决的用户一些建议,这类短视频会吸引不少明星“粉丝”,这些“粉丝”会转化为潜在用户,为短视频运营带来便利。
标题新颖、具体
短视频标题的选取十分重要,一个好的标题往往能快速吸引用户的注意,从而使用户产生观看短视频的欲望。因此在标题选取上一定要新颖、具体,比如“戒指卡住手指怎么办?一招轻松取下”就比“戒指卡住手指取下的方法”好很多;“活了20多年才知道手机插头还有这样的妙用,看完我也试一试”就比“手机插头还能这样用”吸引人;“胶带头难找?那是因为你没学会这3招”就比“如何快速找胶带头”新颖、具体很多。
拍摄脚本
准备工作
可以将想要拍摄的故事先写成文字内容,然后再将叙事的内容拆解成脚本,分解出每一个场景镜头,根据拍摄情节需求确定细节、场景、及所需要的道具等。
可以参考上图。
撰写思路
在结构上设计视频梗概时,适当将视频内容划分为前、中、后三个部分。前期和后期承担内容引入以及收尾工作不宜过多,主要内容部分也就是视频中间部分则需要更多一些。视频开头的前5秒就要做到吸引注意力,否则后面的内容写得再好也很难吸引观众看下去。一般情况下:快一些的飞碟说平均语速能达到每分钟300个字。普通语速大概每分钟280——300个字。大气沉稳的配音大概每分钟220——250个字之间。
开场白
长度:一句话
内容:与观众打招呼+自我介绍
自我介绍可以是一段具有个人特色的口播,也就是专属于你自己的slogan。
比如:我是papi酱,一个集美貌与才华于一身的女子。
话题引入
内容:话题引入,可以使用举例子、设悬念等方式,告诉用户本视频的主题。
这一部分需要做到开门见山,快速切入正题,视频内容不需要冗长的前奏和铺垫。开场白过后,就可以立即表明本期的主题,引起观众的兴趣点。开头过于啰嗦,会让粉丝过早关闭视频,从而影响你视频的收益和后续的推荐。
如:智能马桶五不买,谨记这5点防坑。
叙述分析
内容:可以按照逻辑顺序在一个大的主题下层层递进的展开,也可以将大主题结构拆分为2-3个子主题进行论述。
子主题可以理解为小知识点:1……2……3……
这是视频最具有信息量的一部分,也是视频最具有竞争力的内容。
注意:一定要保证文案的原创性
结束语
长度:一句话
内容:可适当升华主题+呼吁观众转发、评论、关注自己。
粉丝关注不仅可以提升视频的收益,也可以提升视频后续的推荐量,以及推送人群的精准度,所以在视频的结尾可以适当升华主题之后,再加一段引导关注的口播。
比如:喜欢我的视频可以关注我,下期视频会与大家分享更多精彩的内容
注意要点
短视频脚本怎么写,在内容上你需要注意以下几点:
说“人话”、说“白话”、做到内容“口语化”
短视频脚本里的每句话都要做到口语化,在写的时候就想象成跟观众在对话,把拗口的书面化的文字,都改成通俗易懂的口语。
在主体框架下做到内容编排紧凑
视频虽然短,但是信息量大,观众的习惯一般都是希望在较短的时间内,看到最精彩的内容,所以尽可能的充分利用短视频的每一秒钟。
拍摄准备
准备拍摄设备
能达到不卡顿、画质清晰的,专业的拍摄设备自然最好,但是如果没有,也可以只要手机就行。对于简单的拍摄工作,一部手机其实是足够的,只要手机的配置够高,比摄像机操作更加简单。除了摄影设备,还有一些特殊的工具,比如支架,比如灯光设备,比如声音收集设备等等。
灯光设备
一、学会利用自然光
在所有运用光线摄影中,自然光>打光。
利用好自然光,就要学会感受光,一天之中,直射的太阳光因早晚时刻不同其照明的强度和角度是不一样的。早上光线太弱,太暗不适合拍摄,而中午的太阳光太亮,容易造成拍摄曝光,甚至因为光线太强烈,气温太炎热从会影响到镜头前的状态。
推荐大家最好的拍摄时间是14:00-17:00,用自然光去拍摄。缺点是受外界干扰因素很大,光线不稳定,甚至有时候会因为太阳逐渐落下,导致拍摄的位置一直在改变。
二、利用道具来打光
已有越来越多的研究表明,欧洲文艺复兴时期以来的许多绘画的创作都在不同程度上借助了光学仪器。天才的艺术,离不开科学技术的辅助。优质的视频内容,更应该借助道具来帮助我们呈现视频。优质画面的拍摄,与灯光的布置有着相当直接的关联。不同灯光的布置角度,往往会得到不同的画面呈现。
灯光在设备的使用上,其实并不比摄影设备简单。常见的灯光器材一般有:聚光筒、柔光箱、反光板、背景布、标准碗、反光伞(白色、银色)、蜂巢灯罩以及各种型号的灯光。当这些设备进行不同组合时,往往都会呈现出一样的明暗度。
而在摄像机和被拍摄主体等以确认之后,以主体为中心的一周之内,灯光可以简单的分为顺光、侧光、逆光三种。当然了除此之外,还可以详细的分为侧顺光、侧逆光、顶光和脚光等。
声音收集
1、机器自带的麦克风
使用拍摄机器自带的麦克风录音,是比较省钱的一种方式,如果你的拍摄设备性能不错,并且在比较安静的环境,那么录制出来的声音效果也不会差,但是相对来说,声音的质量比不上专业的录音设备,因为拍摄设备在录制视频的同时还要收声,说话的人离设备比较远,对于观看视频的人来说,就会觉得声音有距离感。
不过如果对视频的专业度要求不高,使用拍摄设备自带的麦克风就已经足够了。
2、耳机
录音耳机可以分为有线耳机、蓝牙耳机和真无线蓝牙耳机三种。
有线耳机:
有线耳机靠数据线传输数据,受外来干扰比较少,传输比较稳定。虽然现在无线耳机很流行,但是还是有很多人习惯使用有线耳机。
有线耳机音质相对稳定,连接也稳定,不会像蓝牙耳机一样会出现断连的情况,而且有线耳机无需充电,随取随用。而有线耳机的缺点就是,比较容易损坏,收纳麻烦,同时无法支持远距离录音的需求。
蓝牙耳机:
相对于有线耳机来说,蓝牙耳机省去了连接导线的羁绊,可在连接范围10米内不受限使用,外形小巧精致,方便收纳,没有线的束缚、理论上更适合运动时使用,不易损坏,使用寿命长。但是蓝牙颈挂耳机原本是为运动设计的款式,因此更注重的是运动佩戴使用的体验,在录音收音方面便无法满足,高质量的录音需求。
真无线蓝牙耳机:
真无线蓝牙耳机(TWS:True Wireless Stereo缩写),意为真正的无线立体声,因为其显著的优点正在以一发不可收拾之势席卷整个数码终端市场。
传统线材耳机有或者没有的功能,真无线耳机都有,例如调节音量大小,切歌,呼唤语音助手这些功能,并且还在续航能力、稳定性上有所提升。与普通蓝牙耳机相比,真无线耳机完全摒弃有线烦恼,不仅可以单独使用,还可以共享,两个人可以同时采用一副耳机进行视频拍摄及录音,并且在首次连接后可以开盖即可连接等都非常方便,也成为了很多短视频拍摄者选择的录音产品。
3、无线领夹麦克风
无线领夹麦克风体积小、重量轻,对使用者无任何着装要求,就算长时间佩戴,也不会有负重感。携带很方便,操作也简单,基本上拿起来就用。
背景音乐收集
背景音乐是必不可少的,需要有自己的音乐资源,不同的风格,不同的风格的歌曲都要收集。除此之外,还可以收集其他的特效,这样必要的时候,可以快速的打开,而不是临时寻找。
免费音乐网下载
Marmoset
非常好用的配乐素材库,只需要注册登录后就可以免费下载。可以通过筛选寻找各种情绪风格的配乐。除此之外,还可以通过整个音乐的节奏变化、情绪的演进、乐器等进行选择。
Freepd
收录了大量免版权的公众领域音乐资源素材,还进行了不同类型的分类,可免费试听下载。
Freesound
提供免费音乐的社区类网站,要注册成为会员后,才可以浏览和下载音乐素材。除了有很多不同类型的音乐,还有很多声音特效。
Ccmixter
可以随意分享和免费下载的音乐网站,优点在于可以通过筛选的方式快速浏览并获得想要的音乐,而且每首音乐都有相应的版权授权信息。
Musopen
主要提供古典音乐资源,包括吉他、大提琴、钢琴等,同时还提供了很多无版权音乐,所有音乐都可以免注册、免费下载,甚至可以下载乐谱。
拍摄
(以小米11手机为例)
在手机上找到“相机”,并点击打开。
点击“更多”。
点击“短视频”。
点击箭头所指处,即可开始拍摄短视频。
横屏拍摄
尽管现在的手机多数app均为竖屏结构,但是当你点击一个视频全屏收看时你会发现还是横屏模式,这样会利用到有限的屏幕空间。
控制抖动
无论如何抖动对于视频都是致命的,除了防抖神器以及后期软件去抖以外,当拍摄对象移动的时候,你移动整个身体而不是移动手机,这样拍出来的视频就会比较稳定。如果想更稳定一点,可以使用专业的设备三脚架来避免抖动。
利用光线
光线的影响至关重要,比如拍摄美女在逆光时的表现更加柔美,而男性角色的话顺光甚至有些阴影的话是可以的。
动态变焦
手机相对于专业摄影设备还是有它的局限性,对于拍摄时的变焦(就是我们理解的放大缩小)往往效果不好。所以要尽量减少或不使用拍摄期间的变焦,拍摄一个镜头期间不做变换。
剪辑
技巧
60秒以下包含60秒的短视频,台词不宜超过 200 个字,否则听起来会让人觉得特别的累。还有就是单个镜头的时长一定要提前标注清楚,这么做的原因是在剪辑的时候方便找到重点,提升剪辑效率。
特效转场
短视频剪辑过程中需要将两个片段衔接到一起,所以很多小伙伴就会大量的使用转场特效,包括硬切、叠化、淡入淡出。这种转场特效用的多了会让粉丝产生审美疲劳,所以可以用转场特效,但是不要大量堆叠的使用。
配音和内容相符
短视频剪辑过程中,往往需要配音,在选择配音员或者背景音乐的时候一定要注意和内容相符合。比如悬疑短视频最好选择比较紧张的背景音乐加上语气悬疑的配音员等等。
切勿盲目堆叠
刚开始做短视频剪辑的时候,喜欢用大量的剪辑资料,将每一个片段都尽量的保留下来。这个是不好的,做短视频剪辑首先要学会挑选资料,最好同一个场景下只选择一个镜头,控制好短视频的时长才行。
把握节奏
节奏包含了音乐乐感,鼓点但不限于此,遇到卡点短视频会觉得非常有趣,甚至自己都会不自觉地跟着节奏摇摆起来,这其实就是节奏感的魅力了。让短视频和背景音乐结合起来就可以在背景音乐突然发生变化,或者出现重音、重鼓点的时候做一个变速,和短视频内容结合。
工具
开始的时候使用做简单的剪辑即可有很多可以做手机视频编辑的app,循序渐进的练习后您也可以使用专业的pc软件进行此类操作。比如pr。
剪映APP
特点:免费使用,功能齐全,模板丰富,每个功能有视频讲解、玩法教程,适合新手;转场效果多,支持视频贴纸,输出无水印。
VUE vlog
特点:vlog拍摄工具,拥有多款实时滤镜、动态美颜、多镜头拍摄,简单易上手,可以设置多种画幅,包括圆形画幅和电影式的超宽屏画幅,能够满足大多数人对视频剪辑的需求。
Quik
特点:完全免费,提供了24种不同视频风格,每种风格拥有自己独特的转场效果和背景音乐;提供13种滤镜,只需要点击自己喜欢的风格,会自动找到视频的最佳时刻。
快影
特点:免费使用,具有强大的视频剪辑功能,比如分割、修剪、拼接、倒放、变速等功能,可支持一键导出视频至本地相册。
以剪映为例
导入素材
点击开始创作导入素材
进行剪辑
可以进行一些剪辑,加入特效、插入音频等。
导出视频
导出视频后可以上传到各大平台。
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